Twenty Marketing Elements of Big Snack Food Market

Preface: The equal opportunities in the snack food market When we enter the supermarket, we see a wide range of snack foods such as potato chips, shrimp paste, snow cake, preserved fruit, plum, peanut, pine nuts, almonds, pistachios, fish fillets, and dried meat. Novelty, fashion, and consumer purchases are endless, snack foods have quietly become the new darling of today's consumption.

In 2007, the capacity of the snack food market in China has reached 30 billion yuan. Although the market has grown rapidly, China’s average consumption per person is only 22.6 grams, which is far below the consumption level of 2.7 kilograms per capita in developed countries. China has a large population base and a rich consumer base. Snack foods are brewing with many new market opportunities and huge consumer potential.

However, from another perspective, we found that due to the wide variety of snack foods, the market concentration of the snack food industry is not high, and the top ten companies in the industry only accounted for 30% of sales. Pumpkin seeds, almonds, etc., which are sold in small quantities in South Korea, are now the most consumed foods consumed by consumers in China, indicating that Chinese consumers' concept of snack foods is still at an early stage of development. The snack food market is still in a state of complete competition. There is no leading brand and far from forming a market pattern of monopoly competition such as instant noodles, edible oils and beverages. For many casual food companies, the market opportunities are equal, and whether or not they can quickly expand the market size depends on understanding and grasping the market area.

Twenty Marketing Elements for the Big Snack Food Market Although most of the prices of snack foods are only a few dollars, there are already three US$1 billion snack food brands in the global snack market—three-dimensional crisp and happy. And Pinqin. In China's snack food market, many well-known brands such as Shanghao, Xizhilang, Bibike, Wangwang, Xufuji and Qiaqia are also cultivated.

At present, there are hundreds of thousands of companies producing snack foods in China. Since the leisure food manufacturing industry is a relatively open industry, the number of foreign-funded enterprises accounts for more than half of the sales revenue and profits of the Chinese snack food market. lump sum. Many domestic companies are struggling to develop in front of huge market opportunities. Why? The author believes that what we lack mainly is not funds, not equipment, and not the market, but the full control of integrated marketing. Combining the author's 15 years of experience in the food industry planning and market practice, this paper proposes 20 marketing factors to expand the market size for the snack food market, and think and share with everyone:

First, the soldiers and horses did not move, the strategy first Many casual food companies have such a misunderstanding, that the threshold of snack foods is low, the production is relatively simple, many consumer groups, the market is large, so eager to produce products, rush to market sales. Once the product is sold poorly or the sales volume has stagnated for a long time, it will come back to consider the tactical issues. As a result, not only is a lot of resources wasted, but the time is lost.

Therefore, the snack food company must first plan the company's brand strategy, marketing strategy, product strategy, communication strategy, sales strategy, etc. before the product goes on the market. A great man in China once said: “The route is right. No one will have anyone. There will be no guns and guns.” The route is what we say. The strategy is clear and correct, and the series of marketing processes behind it may be smooth.

Second, do not lose at the starting line often hear customers ask such questions: Master Kong from instant noodles, iced tea, iced green tea, fresh daily C, Master 3+2, to mineral water, is almost a product to succeed a product, What makes a brand a successful brand? The author had the privilege of conducting a pre-marketing market research for Kangshi’s mineral water and iced tea. Perhaps we can find the answer.

Dingxin Group is a well-known food company. Its marketing staff of associate (director level) positions have more than 10 years of marketing and planning experience in the food industry, and have a deeper understanding of relevant food fields. However, Master Kong has to do very detailed and comprehensive quantitative and qualitative research before every new product is launched. Taking Master Kong's mineral water as an example, before the product enters the market, the contents of qualitative research include: product concepts, product names, taste, capacity, packaging, prices, interest points, TVC, and many other aspects. Target consumer groups were repeatedly tested and investigated. When he felt confident, Master Kong vigorously promoted and disseminated and quickly achieved market success.

Some of the casual food companies that we come in contact with have no systematic and standardized market research to save costs before new products are put on the market. Instead, they try to "guess" consumer demand. After the products are produced, they are swiftly given to relatives and friends for tasting. When friends and relatives came one after another, they came to the market confidently and after a failure they did not know what the reason was. Imagine that your friends and family have eaten your food for free.

So before you formulate any marketing strategy, the most effective, most economic, and most secure way before your product enters the market is to conduct adequate, standardized research on market conditions, consumer demand, competitors, sales channels, etc. Understand consumer demand and differences, discover new market opportunities, meet market potential needs in a targeted manner, and do not let yourself lose in the starting line of the market.

Third, build a brand, after the move is convincing: "What kind of person do you want to be, what kind of person you will become!" also clear what kind of company you want to become, what kind of brand, You will have the direction of hard work before you can achieve your dreams. Building the brand structure of a company is the first marketing topic that is difficult to avoid for the size of the market for casual food companies.

At present, China's snack food companies mainly have two brand planning models:

The first is a single brand strategy. That is, using a brand to cover multiple categories of snack foods. As mentioned above, a single brand strategy is adopted. Shanghai Haojia builds and promotes brand awareness with puffed food, and then uses the brand name of Haojia to carry out brand extension, using Haojia brand to enter natural potato chips, lobster chips, biscuits, marshmallows, soft and hard candy, and other snack foods. In the category market, Shanghai Haojia has become a strong brand in the snack food market (as the market scale grows larger, it is recommended that Haojia can consider the strategy of using the main brand “Shanghaojia” Jiazi brand “Category brand”). . The main advantage of the single-brand strategy is that it can use the existing brand power to extend the brand and greatly reduce the cost of communication; the main disadvantage of this brand strategy is that it is difficult for a single brand to simultaneously occupy the leading position in different categories of snack food segments. Position, it may only become one or more of the leading brands in the category market.

The second is a multi-brand strategy. That is, companies use different brand operations in different types of snack foods. For example, the Daly Group is using its three major brands, "Dali Park," "Become," and "Delicious" to target three different categories of snack food pies, potato chips and cakes. Compared with single-brand strategy, the main advantage of multi-brand strategy is to establish a clear brand image in each market segment and to enlarge the scale of each market segment. The main disadvantage of this brand strategy is the relatively high cost of communication.

Single-brand strategy and multi-brand strategy have no advantages or disadvantages. Enterprises can use their brand strategy based on their own circumstances and characteristics. Of course, small-scale snack food companies or new enterprises entering the snack food market can also use a brand to operate a category of market. After the brand is upgraded and the market size is larger, it is decided to adopt the company’s current situation and market demand. That brand strategy. The clarity of the brand structure determines how much the company can do in the future and how far it can go.

Fourth, aiming at your target consumers Talking young children and young women are the mainstream consumer groups of snack foods. In addition to the above breakdown by age and gender, the snack food market can also be market segmented according to consumer's occupation, income, education, consumer demand, consumer psychology and other methods. For example, according to consumer demand breakdown, snack food can be divided into basic type, flavor type, nutritional type, value type, enjoyment type and so on.

Different categories of products, target products targeted by different price levels will have significant differences. For example, although the target consumer groups with potato chips, melon seeds and puffed foods have crossed, the difference is more obvious. The target consumers of pistachio are more white-collar workers among young women; the target consumers of potato chips are more children and students.

After the establishment of the brand architecture, the snack food company must solve the problem of who your product is sold to. Who are the target consumer groups for the product; what kind of people they are; what their consumer needs for the product, consumer behavior, and consumer psychology are; their values ​​and product brand associations. Only by first defining the target consumer groups of the product and understanding their characteristics and needs can the accurate docking of product selling points and consumer demand be realized. This process will determine the direction of your brand positioning and product demand.

V. Positioning first, and then spreading the brand positioning The goal to achieve is to make your brand leave a clear position in the minds of consumers. When consumers generate such demand, the first thing that comes to mind is your brand, not other brands. .

The brand positioning includes the positioning of the brand of snack food companies and the positioning of single-category products or several product brands. The brand can only be clearly positioned first, and future dissemination will focus on brand positioning. Interpretation and fullness of brand positioning from different perspectives will make your brand a leader in one or several segments of the snack food market. If your brand is not clearly positioned first, today spreads such a theme, spreads the theme of tomorrow, and finally you do not know where your brand strength is, and naturally will not leave a clear impression on the minds of consumers. There is also a lack of reason to buy this brand.

Here is a case of successful brand positioning that everyone is familiar with: Qixi was faced with two strong competitors, Coca-Cola and Pepsi, who occupied the majority of the market share of carbonated beverages. It seems that Qixi has no room for market survival. However, Qixi’s marketing staff found through meticulous consumer research that a large proportion of people did not like to drink Coke’s tastes, and they did not reject carbonated drinks. Qixi considered this to be a new and potential segment of the market. The brand's brand positioning is “non-cola”, forming a distinct market segmentation with “two music” and spreading it around this positioning. Soon Qixi’s brand awareness and product sales have increased significantly. Qixi became the third largest carbonated beverage brand in the United States after Coca-Cola and Pepsi, and its differentiated brand positioning made Qixi a famous player.

In China's famous brand of snack foods, there is a clear brand positioning. Good brand positioning as above is "good taste" and the brand's slogan is "Good taste starts from the best". Qiaqia Food's brand positioning is "happy" and the brand's slogan is "Qianqia Food, a happy taste." If you want to become a strong brand in the snack food market, you must remember to first set a good brand, and then spread the brand.

VI. Clearly Plan Your Product Line Planning The company's product line is an important follow-up strategy for the building of the brand structure of the snack food company. Whether the company's product line planning is clear and reasonable determines whether the company can conduct more complete market coverage.

It also determines the size of the corporate market.

Under the premise of corporate brand or category brand strategy, the market coverage of product lines mainly includes:

(1) Price coverage: At the same time, high, medium and low price products are launched in the same product category to meet consumer demand in different price segments.

(2) taste coverage: the same category, a variety of tastes. For example, barbecue flavors, tomato flavors, barbecue flavors, and original flavors in potato products, market coverage of more consumer groups through different tastes.

(3) Capacity Coverage: Products with different packaging capacities are launched for personal consumption (small packaging), household consumption (family packaging) and gift consumption (gift packaging).

(4) Variety cover: If the clams snack food can be divided into bayberry, plum, peach, date, apricot and other varieties to cover the market.

(5) Functional Coverage: According to the difference in consumer demand, it highlights points of appeal such as nutrition, health, enjoyment, value, fashion, and leisure to achieve differentiated marketing of product categories.

(6) Hue coverage: For the mainstream consumer groups of snack foods are the characteristics of young people and young women, companies need to introduce different main color packaging products according to the differences in products, to meet consumer demand for color preferences.

(7) Packaging form coverage: Due to the characteristics of consumers of snack foods, leisure food companies may consider boldly using different forms of packaging, such as geometric modeling, animal modeling, etc., to attract consumers' attention and purchase interest.

VII. Extracting the core interest points of the product The core interest points of the product refer to the best connection point between the product's benefit to the consumer and the consumer's demand for the product. Each category of products needs to extract a core selling point and a series of support points, and this core interest point is the basis of the product's slogan.

Consumer demand for snack foods is mainly concentrated in fashion, natural, nutrition, and health.

The process of refining the product's core interest points is to organically combine the product's own characteristics and advantages with the consumers' demand for snack foods, and refine the product's understanding of basic needs such as fashion, nature, nutrition, and health. Way to show it.

Here is an example of white wine to illustrate the way the product's core interests are refined. Hetao Wine is the first brand in the Inner Mongolia liquor market. The Hetao Plain has been fertile since ancient times and has a history of 2,000 years of winemaking. The company has a mid-range liquor brand, Hetao Laojiao. The product is mellow and sweet. Using traditional cellaring techniques, the quality is superior. Through the understanding of the target consumer's needs and the decomposition of the product's own advantages, the core profit point of Hetao Laojiao's products is ultimately refined. Therefore, the core communication concept of the product is further deduced: “Consistent Quality Commitment”, dissemination Slogan: "To pure and true, Hetao Laojiao." Hetao Laojiao achieved a perfect combination of core interest points, communication concepts, and slogans. Hetao Laojiao has now become the liquor brand with the highest market share in Inner Mongolia.

8. Have a good name for your product. Almost all successful brands have a good name. Such as: Shanghao, Wangwang, Bibike, Haoliyou, Master Kong, farmer's tea, Danone and so on.

A good product brand name can reflect the characteristics of the industry, but also bring out the selling point of the product, but also easy to remember. If you can give a good name for the product, it will save a lot of publicity expenses for the future dissemination of the product.

According to the characteristics of various types of snack foods and the differences among mainstream consumer groups, four product naming ideas are proposed for your reference:

1. Emotional naming: Combining the emotional interest points of snack foods with the consumer psychology of young women and children, product brand names embody the emotional appeal points and consumer demand points of products. Such as: idle fun, happy things, wonderful crisp angle and so on.

2, cartoon named: for children and young children of the cartoon image of the preference characteristics, the product brand name is directly named as a cartoon name, such as: irrigation blue flying mouse, antenna baby and so on.

3, the name of the English language: some snack foods are introduced from abroad, and foreign brands still occupy an important position in the snack food market. Consumers have a high degree of acceptance of the English name, and using English name is a good choice for domestic leisure products. Such as: Bick, Poca and so on.

4. Personalized naming: The product name reflects both the characteristics of the category and the personality and communication proposition of the brand. Such as: casual family, good good, Qiaqia and so on.

The above descriptions are just a few naming reference methods for snack foods. Casual food companies can completely categorize their products. The key is that product brand names must impress your consumers and let them remember you.

Nine, taste decided to repeat the purchase of snack foods is the most typical fast-moving consumer goods, the randomness of the purchase is very strong, consumers loyalty to the brand is relatively low. If the new brand tastes good, consumers will immediately remember you, and the next time it will produce repeated purchases. If the consumer tries to buy for the first time, the taste of the product is not good or normal, and the consumer will not remember you. It will be very difficult for him to spend for the second time.

The main products of the successful snack food brand are all good taste products. We might as well take the example of the Fujian Dali Group's cocoa chips. You can taste each of Bick's flavored chips. Each product is very distinctive in taste, especially the green-packed barbecue-flavored potato chips. Simply letting you eat still want to eat, you do not even want to try other brands of potato chips, you will think that Bakke represents the authentic taste of potato chips.

So, what is the standard for good taste of the product and who will judge it? There is no doubt that good and bad taste criteria and judges are corporate food and clothing parents - consumers. After the products are produced, it is necessary to do standard quantitative and qualitative taste tests, make adjustments according to consumer demand, and get the consumer's approval. In fact, it has also been recognized by the market. Don’t just let your company’s employees eat and eat, give friends and family a taste, and rush to market. If you do taste tests for your products, you’ll lose sooner or later.

The taste of the product will also affect the future market size of the brand, affecting the success or failure of the brand's market. If the taste of your company's products allows consumers to think of you when they're talking, your brand wants to be famous, and it's hard to think about it!

Ten, packaging is the face of the product is the face of the product. If the face of the product is not beautiful, even if the product inside the package is delicious, most consumers will certainly not like it.

The basic elements of product packaging design include:

(1) Plane creativity (pattern, color, name, selling point, and text collocation, etc.); (2) the shape of the package; (3) the material used for the package. The above three aspects together constitute the level of product packaging and visual impact. If the product packaging does not have enough visual appeal, it will soon be buried on supermarket shelves.

It is not difficult for us to find that many well-known food brands are as exquisite as the packaging design of their products. For example, BAK (Chips of Potatoes), Holly Friends (Factions), Kangshi Fresh's daily C (juice drink), Shuijingfang (white wine), etc., can be regarded as the classic case in food packaging design.

No wonder someone said that good packaging will speak!

Eleventh, advertising slogans let consumers remember that you have completed the company's brand positioning, product brand positioning and the definition of product core interest points, you need to separate your brand for your company and a series of product brands to extract a concise, can move Consumer advertising slogan. A good advertisement slogan is like the eyes of the dragon's finishing touch. It not only allows your target consumers to quickly remember you, but also drives the promotion of the entire corporate brand or product brand.

In food marketing, there are also a number of cases in which the sales of brands and products have rapidly increased due to the slogan of advertising. The most classic is the slogan of Nongfushangquan: “The farmer's spring is a little sweet”, this slogan not only clearly tells the unique selling point of consumer products, but also forms a clear brand with the brand of pure water, such as Wahaha and Le Pepsi. The market segmentation created a huge segment of the natural water market, enabling Nongfu Spring to quickly break into the top three of the water market. Other advertising slogans with big ideas include: "The C is more beautiful than a plain orange"; Hualong instant noodles advertises "you play"; Farmer's tea has the advertisement "Good water, good tea, good drink", etc. Wait.

In short, if you want consumers to quickly remember your brand and product selling points, the most direct and effective way is to create a wonderful advertising slogan for your brand and product ideas.

Twelve, TVC (Good Idea + Celebrity Endorsement) Achievement Brand It can be said to some extent that TVC (Television Advertising) is both the starting point of advertising strategy and the end of advertising strategy, because all strategies ultimately need to consume through TVC and your target. Face to face direct communication. In today's competitive environment, you cannot be a strong brand without TVC, and it is not possible to quickly expand the market size.

The core element of creating an outstanding TVC is to have good ideas and wonderful slogans. Of course, if you can get a good celebrity endorsement, it may be better. The TVC of the farmer's tea that CCTV and local TV is playing now, from creative (using tea culture, highlighting water sources), to slogans (good water, good tea, good people drinking), and to the choice of image spokesperson (Dramatic Korean dramas Leading actress Li Ying Ai) has been perfect, it can be said to be a classic TVC.

In the snack food market, Dali has hired Zhao Wei, Xu Qing, Guo Jingjing, Edison Chen, Jay Chou, and Zhou Xun as the spokespersons for the three major brands of the company's “Become”, “Dali Park” and “Delicious” brand. Although the advertising slogans and TVC ideas of the three product brands mentioned above are not very good, with the advantage of celebrity endorsements, the market scale of the Daly Group continues to expand and become a strong force in the snack food market.

Thirteen, print ads directly promote sales of print ads is an important addition to television advertising. In general, the idea of ​​print advertising is an extension and interpretation of TV advertising ideas. TV commercials have short advertisement times and high costs. They can only convey important information to consumers; while large print advertisements have a low price, they can systematically interpret the content of TV commercials, and are important propaganda forms for the distribution of snack foods. Drive product sales.

There are many forms of print advertising, such as: newspapers, magazines, outdoor street signs, light boxes, Optimus Prime, bodywork and posters, single-page, POP, desk cards, and so on. For some smaller leisure food companies,

You can start by not using TV commercials at the beginning, and you can make full use of print media and wait until you have a certain scale before you consider TV commercials. The creativity and the pros and cons of such print advertising are related to the survival and development of such enterprises and are worthy of high attention.

XIV. After selecting the sales area and identifying the key market's current brand, product strategy, TVC, and print advertising, the next step is to select the sales area and determine the key market. For larger leisure food enterprises, the country will generally be divided into seven regions of the Northeast, North China, East China, South China, Central China, Northwest, and Southwest, and the market will be subdivided into provincial, municipal, and county levels. Market. For the entry of new products, several large regional markets are generally preferred to enter, and one or several provinces or cities are selected as key markets.

For smaller leisure food companies, new products may choose to enter several provincial markets first, while selecting 1-2 provincial cities as key markets, and gradually expand the market size.

In addition to the above two types of ways of selecting sales regions, in order to increase the success rate of marketing and reduce risk as much as possible, leisure food companies may also consider selecting 1-2 cities as model markets to test the accuracy of various plans. Correct it at any time, and wait for the model market to be successful before replicating its promotion model in other markets.

Fifteen, planning channels, open the sales channel to rationally plan the sales channel of the product can be considered in four steps:

1. Determine the channel model: The channel model refers to the way companies establish sales channels. Such as: is to use the agency system, hierarchical distribution form or store form, as well as various channels to set the middleman's hierarchy and methods.

2. Thinking Path Length and Width: The path length refers to the space where the center of gravity of the sales channel extends and sinks. From the municipality directly to the central government to the country, what levels are the companies involved? The width of the path refers to the number of terminals in the same level of sales.

3, select the dealer: According to the channel mode and the length and width of the channel, determine the number of dealers and selection criteria.

4. Formulate sales policies: Sales policies refer to the cooperation between companies and distributors at all levels. For example, the company's policy on dealers' distribution, transportation, terminal maintenance, promotion, deduction, rebates, and settlement in the early stage.

XVI. Planning the company's own sales system The company's own sales system plan mainly includes four aspects:

1. Set up the sales system structure: The sales system structure refers to the company's own sales organization structure. Such as in the regional market is to establish a branch or an office; divisions, scales, etc. of sales organizations at all levels in major regions, provinces and regions.

2. Determine the functions of the sales organizations at all levels: The functions described here are the composition, roles, sales tasks and other corresponding functions of the sales organizations at all levels of the company.

3. Training Sales Team: The contents and methods of the company's training on related marketing knowledge and skills for various types of sales organizations at all levels.

4. Dealing with the relationship between sales organizations and distributors: Refers to the clear division of functions of sales organizations and distributors at all levels, and forms a cooperative relationship between the company’s sales force and distributors at all levels.

Seventeen, choose a good store, winning the end of the snack food is a typical fast-moving consumer goods, the purchase of randomness is very strong, so the product distribution rate of the product has a direct impact on product sales. In addition to supermarkets, convenience stores, grocery stores, department stores, and wholesale markets, casual food, parks, tourist attractions, railway stations, airports, etc., where children and adolescents often visit, are also suitable sales terminals.

In recent years, the number of Internet cafes is increasing. Most of them go to Internet cafes are teenagers. This group of people is the target audience for the purchase of snack foods. Casual food companies can consider targeted investment in new sales terminals such as Internet cafes and treat them as special stores. Can make good relations with the cafe owner, the goods directly into the cafe, at the same time you can also post posters in the Internet cafes, display product promotion page and other promotional activities.

Judging from the present supermarket terminal display, the performance of snack foods does not seem to be satisfactory. In addition to chewing gum and melon seeds, most of the categories of food products such as beverages, wines, pies, and other food items in supermarkets have little specialized terminal display. In fact, the large-scale and rich product line of snack food companies can fully use the terminal display in the form of piles, end frames, etc. to enhance the brand and expand product sales. Firms with smaller scales and less product categories can also promote the sale of products through joint efforts with other brands to build supermarkets or perform other forms of terminal display activities.

18. Terminal promotion, stimulating the purchase of snack foods Since it is a fast-moving consumer product, sales of products must be increased. Promotional activities cannot stop for a day. The terminal sales promotion can be divided into the national market unified promotion activities and the respective regional market promotion activities according to the scale of the promotion; the promotion time can be divided into holiday promotion and peace promotion; according to the different promotion terminals, it can be divided into hypermarkets and middle sales. The promotion of small terminals; according to the different promotional objects can be divided into children's special promotions and promotions for young white-collar women.

Terminal promotions and TV commercials, newspaper advertisements and terminal displays are four important links that are closely related to each other in integrated marketing communications. They work together to promote the promotion of corporate brand and product sales, and also the size of the market for recreational food companies. One of the four core marketing elements.

Nineteenth, with the aid of soft papers and event marketing, surprisingly winning soft papers must solve the problem that television advertisements and print advertisements cannot be solved, but they also need to communicate with target consumers. Can not be said in advertising, can be said in soft papers. Soft text is not advertising and it is easier for consumers to be convinced. Soft papers can introduce your business, brand, product from different perspectives, different perspectives, interpret your business philosophy, brand proposition, product features, and various advantages. It can be said by oneself or it can be said by others. Soft texts can achieve the purpose of hard advertisements, and it is a unique tool for corporate communications.

From the case of Mengniu’s successful launch of China’s “Shenzhou VI” launch to enhance corporate brand power and product sales, it is not difficult to find that event marketing is the most effective marketing method to quickly increase corporate brand awareness, reputation and product sales. . Bank of China, Sinopec, Yili and other famous brands are using the Beijing 2008 Olympic Games as a globally-remarked event to enhance their brands. The vast majority of China’s snack food companies are still relatively small and have not yet become the major sponsors of the Beijing 2008 Olympic Games like Bank of China, Sinopec and Yili, but they can find business opportunities from the “little incidents” around them. Like every purchase of a bottle of Nongfu Spring, you donated a penny for Hope Project, and spending less money can also be a successful case in household marketing.

20. Establishing market monitoring and intelligence feedback systems In fact, many casual food companies have started some of these tasks unconsciously, but most of them have not established a scientific and systematic market monitoring and intelligence feedback system. Such monitoring systems mainly include: macro-market monitoring, monitoring of market conditions, monitoring of changes in consumer demand, monitoring of competitors, monitoring of product sales, monitoring of advertising effectiveness, and monitoring of channels.

The purpose of establishing the monitoring system mentioned above is to improve the market and consumer demand of snack food companies.

The ability of competitors, product sales and distributors to control and quickly respond to various marketing links provides a basis for companies to establish a dynamic marketing system.

Solid language: Marketing infinity is just a simple description of the general process and main content of integrated marketing planning for snack foods. Due to limitations in the length of the article, it has not been completely discussed. Twenty marketing elements are relatively independent, interrelated and mutually dependent, and together they have become an important factor in the expansion of the market size of leisure food companies.

However, the overall planning of the company in the actual operation process will be more complex and changeable, and the marketing issues involved will be various. Leisure food companies need to be flexible to grasp and apply in the actual combat of marketing.

The marketing is infinitive, it is a dynamic system. Last year's successful experience will be completely different from the results that may be used this year. Casual food companies only communicate with consumers constantly, and communication with the market will go better in a highly competitive market!