China's portable medical electronics market is growing rapidly, foreign brands account for half of the country

According to the Shuiqing Muhua Research Report, portable medical electronic devices are mainly divided into household portable medical electronic devices and medical portable medical electronic devices. The former includes electronic blood pressure monitors , electronic blood glucose meters, electronic hearing aids, etc.; the latter includes portable electrocardiographs, portable multi-parameters. Monitors, portable ultrasonic detectors, etc.

In the electronic sphygmomanometer market, Japanese brands have a market share of more than 70% in China with a pre-emptive advantage, and the share of Omron's electronic sphygmomanometer in China has reached 65%. At the same time as the rapid expansion of foreign brands, domestic brands have also accelerated their development. Among them, Jiu'an Medical has achieved sales of 270 million yuan in 2009. It has become China's largest electronic blood pressure domestic brand, with market share only. Next to Omron, about 15%.


In the portable blood glucose meter market, foreign brands such as Johnson & Johnson and Roche occupy half of the Chinese market, followed by domestic brands such as Yicheng and Sannuo. Among them, Johnson & Johnson brand blood glucose meter has topped the list in China, about 45%, Roche blood glucose test equipment has a global share of 31%, and China has a 25% share; Yicheng has locked its target market in fierce competition. Second and third tier cities are now ranked third in the domestic blood glucose meter market.

In recent years, China's portable medical electronics market has grown at an average annual rate of 27%, benefiting from the continuous improvement of China's healthcare system and the continuous increase in residents' health care needs. In 2009, the size of China's portable medical electronics market reached about 16.7 billion yuan, an increase of 106% over 2006.


Household portable medical electronic products are favored by the market because of their low price and convenient operation. In 2009, they accounted for 65% of the entire portable medical electronics market. Among them, the market share of electronic sphygmomanometer, electronic blood glucose meter and digital hearing aid has exceeded 90%.


Among the portable ultrasound diagnostic instruments, the most widely used is the portable B-ultrasound, whose sales and export volume have been increasing at 16.7% and 15.4% for nearly 4 years. As the leader of China's portable B-ultrasonic instrument, Mindray successfully launched China's first all-digital portable ultrasound diagnostic instrument in 2004. In 2006, it successfully developed the first fully digital color Doppler ultrasound diagnosis in China with completely independent intellectual property rights. instrument.


Compared with countries such as the United States and Japan, the level of pacemaker implantation in China is very low. With the improvement of the localization of pacemakers in China and the acceleration of the medical reform process, the pace of cardiac pacemaker implantation in China has increased at an average annual rate of 15% in recent years. In 2003, the number of implants was 14,000. In 2006, 23,000 units, reaching 36,000 units in 2009.

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